5 REASONS WHY YOU NEED A BRAND STORY AND 5 TIPS TO MAKE ONE
“People forget facts, but they remember stories.” This quote by American writer Joseph Campbell, is not just the ramblings of a creative mind, but is actually a fact proven by research. The cognitive functions of our mind are stimulated more when we read or listen to a story.
Why do you think almost every religious book in the world is divided into stories teaching...