Abstract MediaVerse

Marketing is an intricate blend of psychology, creativity and strategy. Every successful campaign is crafted to appeal to the target audience’s emotions, behaviours and decision making processes. Marketers do think about what they are selling. But they analyse how people think, what influences their decisions and how they respond to various stimuli more. Understanding these factors...

In advertising and marketing, emotional engagement has become a powerful tool. Brands strive to create messages that connect with their audiences to build connections that influence consumer behaviour. Heartwarming commercials and social media campaigns that evoke strong emotions, businesses use various strategies to engage people on a deeper level. But while emotional engagement...

Marketing has always been about persuasion, influence and consumer engagement. With the rise of AI, businesses have gained powerful tools to personalise experiences, predict consumer behaviour and automate processes. However, as AI becomes more and more used for marketing strategies, concerns on ethics rise. It raises questions about privacy, transparency, bias and accountability....

In digital marketing, grabbing attention is everything. You have only a few seconds to make an impact before your audience scrolls away. The key to get that attention? A powerful hook. But what makes a hook unskippable? Is it the boldness of a visual, the catchiness of an audio clip or the clever play of words? Let’s explore which format works best for different audiences and...

In the past decade, influencer marketing has emerged as one of the most powerful tools in digital marketing. Brands have leveraged the influence of content creators to drive engagement, increase brand awareness and boost sales. But with evolving social media algorithms and shifting audience behaviour, the concept of influencer marketing is changing. A key trend reshaping the...

Artificial intelligence is no longer a futuristic concept, it has become a reality. It has seamlessly integrated itself into our lives, influencing almost everything. The field of digital marketing has also seen a big transformation with AI revolutionising how brands interact with their audience, optimise campaigns and drive engagement. As the industry evolves, AI-powered tools...

Marketing has always been an evolving field. There is this constant need to adapt to new technology, changing consumer behaviour and the pressure of competition. A powerful tool, predictive analysis enables brands to predict future trends and consumer actions. You would have heard or read about data analytics, data-driven decisions and insights and analytics. All of these are a...

In today’s competitive world, many businesses face the challenge of getting noticed. They strive to be seen and remembered by their target audience. With so many brands, small businesses need a smart approach to stand out. One strategy that has proven effective is multi-channel marketing. This approach uses multiple platforms to reach customers like social media, email, SEO and...

In digital marketing, ‘personalisation’ has become quite a misused word. We often see ads, emails and recommendations that seem tailored for us. It is like brands know what we want, sometimes before we even realise it ourselves. Our devices seem to eavesdrop on our conversations and even thoughts sometimes! While this can be very helpful, it can also feel creepy. It may...

In today’s digital world, marketing isn’t just about selling a product or service. It is about connecting with people. To do that, brands need to make sure they reach all kinds of audiences, along with their targeted group. This is where inclusive marketing comes in. It is a strategy aiming to include people from different backgrounds and demographics. When businesses...