Abstract MediaVerse

VIRTUAL REALITY IN BRAND STORYTELLING Stories have always shaped our perspective of the world around us. Brand storytelling has thus been an important marketing aspect for brands to adopt in their strategy.  But, what if, instead of just seeing or listening to these stories, one could live these stories? The use of Virtual Reality in Brand Storytelling has brought about...

Dive into the profound transformation underway as AI reshapes the marketing landscape. Uncover the ominous future of AI in marketing, exploring the dynamic interplay between human ingenuity and artificial intelligence. Stay ahead in this evolving landscape where data-driven strategies and cutting-edge technology converge for unprecedented marketing effectiveness.

“People forget facts, but they remember stories.” This quote by American writer Joseph Campbell, is not just the ramblings of a creative mind, but is actually a fact proven by research. The cognitive functions of our mind are stimulated more when we read or listen to a story.  Why do you think almost every religious book in the world is divided into stories teaching...

In today’s rapidly evolving business landscape, where the digital realm reigns supreme, embracing digital marketing is no longer an option; it’s a necessity. The world has gone digital, and businesses that fail to adapt risk falling behind. In this 101 guide, we’ll explore the myriad of benefits that make digital marketing an essential strategy for modern...