Fractional CMO 101: Why it’s a need of the hour
In today’s digital age, hiring a full-time CMO in today’s market is like buying a Ferrari to get groceries – powerful, impressive, but not always practical.
As markets shift overnight, the role of the Chief Marketing Officer (CMO) is evolving faster than ever. Full-time CMOs take months to onboard, and can struggle to move at startup speed.
Cue in the Fractional...










